Biz Tips: Tutorial on how to Improve your Shop’s SEO

You can increase the search engine optimization (SEO, for those tech-savvy folks) in your Etsy shop with one easy step.

[Editor’s note: HUH? What’s “search engine optimization”??? Wikipedia says it is “the process of improving the visibility of a website in search engines via the natural, unpaid search results.” In other words, it makes it easier for people to find you on Google – which is where I found this snappy definition of SEO.]

It’s simple! Just add a backlink to your shop homepage and make sure to use the long link. This may seem daunting, but using Craftopolis Edit Express will make it easy. Here’s how:

    1. Go to Craftopolis Edit Express
    2. Type in your shop name:

3. Allow the application access to your Etsy account.

4. Select the conditions to which you want your changes to apply:

5. Review your changes for confirmation:

6. Select Save Changes.

7. Wait for the happy face to appear next to the listing to confirm changes have been made.

Wasn’t that simple? Now start modifying.
Keep it Crafty! ❤ CNJ

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